Samsung has launched the Samsung Galaxy Forever Programme India a new way to own the Galaxy S26 Ultra, Galaxy S26+, and the rest of the S26 series by paying only 50 percent of the phone price through 12 interest-free monthly instalments.
The Galaxy S26 Ultra is priced at ₹1,39,999 in India. Under Galaxy Forever, Samsung Galaxy S26 Ultra EMI India approximately ₹6,583 per month for 12 months covering only half the device price. After 12 months, the buyer can upgrade to the next Samsung flagship, keep the phone by paying the remaining 50 percent, or return it with no questions asked.
The programme includes free Samsung Care+ protection worth ₹13,999 for the full year covering accidental and liquid damage at no extra charge. It is available exclusively on Samsung.com India not on Flipkart or Amazon. This is the first structured annual upgrade programme offered by any major smartphone brand in India.
Samsung Galaxy Forever Programme Explained
Under the Samsung Galaxy Forever Programme, buyers can own any device in the Galaxy S26 lineup by paying 50 percent of the device price through 12 interest-free monthly EMIs. After the 12-month period ends, customers choose one of three options retain the device, return it, or upgrade to a newer Galaxy phone.
In simple terms you pay for only half the phone over one year. At the end of that year, you decide what to do next. You are never locked into paying the full price unless you want to keep the phone.
Samsung adds free Care+ protection worth ₹13,999 covering accidental and liquid damage for one year. This means if you crack the screen, spill water on the phone, or damage it accidentally during the year Samsung Care+ covers it at no extra charge.
The Galaxy Forever Programme directly addresses the affordability concern that came with the Galaxy S26 series launch. Samsung launched the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra in India at higher prices than their predecessors making it harder for many buyers to commit to the full amount upfront. The Galaxy Forever Programme breaks that barrier by bringing the Galaxy S26 Ultra down to ₹6,583 per month with a confirmed exit option built in.
Galaxy Forever Programme Three Options — Upgrade, Retain, and Return Explained
After 12 months, Samsung presents three options. Here is exactly what each one means:
Galaxy Forever Upgrade Option
Customers can request an upgrade to the next Galaxy S series flagship through Samsung.com between the 10th and 13th month after purchase. If approved and all dues are cleared, the existing loan will be closed and a new loan will be issued for the upgraded device.
Galaxy Forever upgrade option means you can get the Galaxy S27 or whatever Samsung’s next flagship is by simply requesting an upgrade through Samsung’s website between months 10 and 13. Your current loan closes and a new Galaxy Forever loan opens for the new phone. You effectively become a customer who always has the latest Samsung flagship at half price each year.
Galaxy Forever Retain Option
If you love your Galaxy S26 and want to keep it the Retain option is for you. If you do not choose any option, the default option will be selected as Retain automatically.
A 13th EMI called a balloon payment will be deducted with 50 percent of the device amount for Samsung Finance+ payments. For credit card payments, you will continue paying EMIs until the 24th month.
In simple terms if you want to keep the phone, you pay the remaining 50 percent either as a single lump sum in the 13th month or as continued EMIs up to the 24th month depending on how you originally paid.
Galaxy Forever Return Option
Customers can submit a return request through Samsung.com between the 12th and 13th month. Before returning, back up all contacts, photos, videos, and other personal data and remove any memory cards or external storage.
If you return the phone, you hand it back to Samsung and walk away. You will have effectively used a ₹1,39,999 flagship phone for one year by paying approximately ₹79,000 in total EMIs around 56 percent of the original price.
Why Samsung Launched Galaxy Forever in India
There are two reasons Samsung launched Galaxy Forever in India.
The first is straightforward affordability. The Galaxy S26 series launched at higher prices than the S25 series. Breaking the cost of the Galaxy S26 Ultra into ₹6,583 per month lowers the mental barrier for buyers who want the flagship experience but are hesitant about spending ₹1.39 lakh in a single purchase.
The second reason is strategic. The Galaxy Forever programme quietly turns Galaxy S26 buyers into future Galaxy S27 customers.
When a buyer joins Galaxy Forever, they are essentially agreeing to be Samsung’s customer for the next two to three years. If they choose the upgrade option after 12 months, they start a new Galaxy Forever plan for the S27. If they retain, they have paid full price over 24 months. If they return, Samsung gets back a one-year-old S26 device that can potentially be refurbished and resold.
Every outcome benefits Samsung. The upgrade option creates a recurring revenue stream. The retain option eventually brings in the full ₹1,39,999. The return option gives Samsung back a device for its refurbished programmes.
What This Means For Buyers
No other major smartphone brand currently offers a structured annual upgrade programme with a confirmed buyback value, free Care+ protection, and a zero-interest EMI plan in India. This is a genuine first for the Indian smartphone market.
The Samsung Galaxy Forever Programme launched in India is a first for the country’s smartphone market. No other major smartphone brand currently offers a structured annual upgrade programme with a confirmed buyback value, free Samsung Care+ protection, and a zero-interest EMI plan in India.
For buyers who have been watching the Samsung Galaxy S26 price India 2026 at ₹1,39,999 and finding it difficult to commit Galaxy Forever changes the calculation to ₹6,583 per month with an exit option built in. For buyers who already planned to upgrade their phone every year, this is the most financially structured way to do it.
The programme is available now through Samsung.com India for all Galaxy S26 series models. Whether you choose to upgrade, retain, or return after 12 months the decision is entirely yours.
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